Vendorland: Event Marketing Simplified is the first book in the Simplistic Steps Series designed to offer practical support to the event vendor, the small or large business owner who is actively participating in events, i.e. activations, trade shows, festivals, VIP events, Etc. You will learn how to create a successful event space just like the Fortune 500 brands do. This practical manual will show you how to establish and increase brand awareness, create an innovative and cohesive event space, court, engage and marry your customer, increase foot traffic and product sales, and increase your return on investment.
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