​Chapter 1. Introduction: 'Millions of People Every Day' - Cinema as part of the quotidian of life (John Sedgwick).- Chapter 2. Managing Risk - Key Concepts and Methods (John Sedgwick).- Chapter 3. How did the Department of Justice Get it so Wrong? Philadelphia 1935-36: the Stanley Warner Chain, competitive practices, and consumer welfare (Andrew Hanssen).- Chapter 4. Comparative Film Popularity in Three English Cities - Bolton, Brighton, and Portsmouth: an exercise in POPSTAT methodology (John Sedgwick).- Chapter 5. Popular films in Stockholm during the 1930s: a presentation and discussion of the pioneering work of Leif Furhammar (John Sedgwick).- Chapter 6. Dutch films in the Dutch market in the 1930s: A characteristics approach to film popularity (Clara Pafort-Overduin).- Chapter 7. Unravelling Australia's "Infamous 'contract' system." Evidence from Adelaide, 1942-3. (Dylan Walker).- Chapter 8. Film exhibition, distribution, and popularity in German-occupied Belgium (1940-1944): Brussels, Antwerp, and Liege (John Sedgwick).- Chapter 9. Five Italian Cities: Comparative analysis of cinema-types, film circulation, and relative popularity in the mid-1950s (John Sedgwick).- Chapter 10. Cinemagoers should '...learn from progressive movies, again and again.' Cinemagoing in Czechoslovakia, 1949-52 (John Sedgwick).- Chapter 11. 'It seems to me that the most popular films in the West are very harmful to us': Film Popularity in Poland during the years of 'High Stalinism' (John Sedgwick).- Chapter 12. Americanisation in reverse? Hollywood films, international influences, and US audiences, 1946-1965 (Peter Miskell)

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