The Psychology of Money

"To enhance investment results and boost creativity, Jim Warereplaces the maxim know your investments with know yourself. And hegives us specific testing tools to do the job."
--Dean LeBaron, Founder, Batterymarch FinancialManagement, Chairman, Virtualquest.company, and investment authorand commentator

"Many investment firms fail, even though they are run byintelligent, qualified professionals, because they lack creativity.This book can rescue you. Jim Ware explains how to organize yourbusiness to encourage creative thinking. In five years, yourcustomers will be working with an advisor who read this book, somake sure you are the one who did."
Ralph Wanger, President, Acorn Investment Trust, CFA andauthor of A Zebra in Lion Country: Ralph Wanger's Guide toInvestment Survival

"Jim Ware has a great knack for understanding people andsuccessful investing. This unusual combination of skills creates arare find: useful insights to improve investment performancethrough helping people work together better. Jim's wit andhumor make this a fun read as well!"
--Dee Even, Senior Investment Officer, AllstateInsurance Company, Property & Casualty

"The Psychology of Money represents a major step towarddevelopment of a portfolio theory that recognizes human dynamicsand differences among people. Jim's content is solid, and hispresentation is engaging. This book ought to be on everypractitioner's bookshelf."
--Kenneth O. Doyle, University of Minnesota, Author, The Social Meanings of Money and Property: In Search of aTalisman

"Finally, an insightful look at the human side of investing. Astep-by-step guide to enhancing management performance to increasereturns."
--Abbie Smith, PhD, Professor of Accounting.Universityof Chicago Business School