Stop Preaching And Start Communicating

An award-winning book. People in the pew or people on the pavement have mixed views of those of who deliver sermons in our pews or in our media each day. In the minds of some, the hour from eleven to twelve on Sunday morning, ranks as the most boring hour of the week. Yet, most hold Jesus Christ as the most fascinating person in the universe, so is it possible it is the way he is introduced each week that betrays his greatness. In his book Stop Preaching and Start Communicating: Communication Principles Preachers Can Learn From Television Tony Gentilucci presents evidence that suggests preachers might get more across if instead of preaching a sermon they thought of themselves as master communicators of a master message. Using a host of studies and material from the countries top professionals, Tony shows how preachers can approach their task with the skill of the top television personalities.