After an exciting week of introducing the World to Mixed Bag Entertainment during the Stellar Awards, Da' T.R.U.T.H prepares his first offering under the new label & Partnership with powerhouse Entertainment One.
"This is possibly his best work yet! You can tell Da' T.R.U.T.H feels free to express himself in ways that he hasn't been able to before. Artistically, it's on another level!" cites Grammy® Award winning Producer J.R.
"I wanted this record to be unlike anything I've ever done before." Says Da' T.R.U.T.H "
There is something for everyone from CCM fans, to fans of Gospel Music & Die Hard Christian Rap fans. The music is incredible and all the featured artists bring their "A" Game! I knew this record was going to be special, but did I anticipate this? Not at all! It's nuts & everybody is going to love it! says Da' Truth.
The album features heavy hitters Lecrae, Chris August, Tedashii, Isaac Carree, BET Sundays Best Winner "Alexis Spight" & more, retailers should be encouraged by the diversity of this record & it's potential to reach a plethora of consumers.
"The approach to marketing that we're taking for Heartbeat is unlike anything I've ever done before. My last two records were geared towards my core audience but now I'm getting back to what made my first two albums successful! We're taking this pro consumer! We're partnering with Comcast & Clear Channel to bring extra awareness of this product. We're running Television commercials, radio spots in our largest market places during TV shows that cater to my demographic. Sundays Best, BET's 106 & Park, ESPN, OWN, JCTV & more. If that wasn't enough, we're placing Billboards in key market places to bring awareness as well!.
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