Eighty percent of all sales are made by just twenty percent of sales people. What's surprising to discover is that these top professionals are only performing better than their peers in certain critical areas. By learning to excel in those areas, anyone can get that same winning edge. In this informative guide, sales-trainer extraordinaire Brian Tracy shares twenty-one tried-and-true techniques that will help you set clear goals and reach them, including the following: - Develop a sense of urgency and make every minute count - Stay motivated - Know your products inside out - Analyze your competition - Identify competitive advantages - Develop your sales strategy - Find and quickly qualify prospects - Create rapport early and build trust - Understand the three keys to persuasion - Master the elements of an effective presentation - Use the power of suggestion - Establish megacredibility - Overcome the six major objections - Ask for action - Advance your career by following up

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