Everybody's Welcome

The founder of the popular fair trade jewelry brand Noonday Collection shares herstory of starting the rapid-growing business that impacts over 4,400 artisans invulnerable communities across the globe and invites readers on a journey oftransformation, challenging them to trade their comfort zones for a life of impactand adventure.In 2015, Inc. magazine recognized Noonday Collection as one of thefastest-growing companies in America. Years earlier, as Jessica Honegger stood ata pawn-shop counter in Austin, Texas, and handed over her grandmother's goldjewelry, her goal was personal: to fund the adoption of her Rwandan son, Jack, byselling artisan-made jewelry. This first step launched an unexpected side-hustlethat would grow into Noonday Collection. She embarked on this new journey andteamed up with her first artisan partner, Jalia, a Ugandan jewelry maker. She sawthe meaningful impact Noonday brought to Jalia's community and knew it was theright move. Fear crept into Jessica's heart as she realized her success, or failure,meant the same for Jalia. Refusing to let fear hinder her goals, Jessica found thenecessary (if imperfect) courage she needed along the way--the courage to leavecomfort and embrace a life of risk and impact. In Imperfect Courage, Jessicainvites you to draw a circle of compassion around yourself and leads you throughsoul-searching aimed at setting you free from shame. Next, she challenges you tocome together, risking all for each other and commit to building a culture ofcollaboration. Finally, Jessica calls on you to broaden your circles of compassionto embrace the entire globe--and to bring that cultivation of imperfect courage toa world that deeply needs you.