Fireflight's most diverse yet simultaneously vulnerable disc thus far, and the new album's moniker INNOVA (the Latin word for "renew") is indeed a fitting phrase. "We've always liked words with a strong visual presence that have the potential for hidden meaning and symbolism in the art work," offers Glenn of a title that's stirred up quite the curious enigma for longtime listeners. "INNOVA is a really old word, but it's also almost futuristic in a way. It really told the story in one word of bringing what Fireflight has done in the past, but also moving it into the future.
Anchored by the lead rock single "Resuscitate," which stays true to Fireflight's heavy musical roots across a narrative of feeling pushed to the absolute limit, but nonetheless suggests digging down deep within a well of faith for a jumpstart rather than simply throwing in the towel. Clad in the up-tempo tradition of Katy Perry's "Firework," "Lightning" continues in the group's lengthy line of empowerment anthems, dismissing the media's perfectionist lies and channeling the power of one friend believing in another. The amped up energy of "We Are Alive" taps further into the concept of community and the ability to build one another up, while the aggression-fueled "Keep Fighting" makes a pretty convincing case that a relationship must go beyond the definitions of society's more disposable side and truly invest into each other's well-being, even when circumstances get a little rough around the edges.
The most vivid picture of what INNOVA means to this veteran band at the precipice of a bold and compelling reintroduction. "This is the same band with four of the same people saying the things that are on our hearts, but it's a different package with a fresh feel and a little bit of a face lift you could say. Every night I see the connection that's happening on fans' faces and then I hear all the stories from many of them firsthand after the show. People are genuinely searching for community and we're real people who actually care about them. More than merely making a record we're proud of, that's the heart of what Fireflight means to us."
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